Social Media Gives Needed "Invisibility"

Gladwell speaks to the need for a strong-tie phenomenon to have a long-term successful campaign of social activism.  I agree.  I think that social media networks have enabled people to hide behind the facade of networking because they do not have strong personal ties with most the entirety of the people they have "friended."  In this way one can say or do whatever, whenever, and never really feel any viable risk.  The passion that was present during the Civil Rights Movement, some may argue, was present in bringing awareness to the warload, Kony, and the Invisible children.  I believe that the networking that occurred as a result of this awareness campaign did create involvement, BUT as Gladwell has stated, this is low-risk involvement.  In my own household the "Kony" issue has not been spoken of for about two-three weeks.  Low risk involvement and lack of structure equal little risk and less sustained effort.  Social media is a tool that can raise awareness but the commitment factor seems to have a weak showing.